Become an Expert at Facebook Advertising

Why Facebook For Business Is Anything But Easy

Find out why less than 15% of your status updates are shown in the News Feed of your fans and friends. Then discover why less than 6% of people interact with your posts.

Learn all about the new Facebooks Advertising tools to successfully market your products and services in the Facebook marketplace. You must first reach your target audience and produce content that encourages likes, shares and comments. This book teaches you in step-by-step instructions how to best utilize the new promotional tolls and the Facebook ads technologies available to achieve these aims.

Learn How to Better Reach Your Target Audience

Get yourself up-to-date with the latest Facebook ad technologies, targeting tools and analytics to overcome the common problem of poor ROI from social media advertising.
The new Facebook Ad Exchange (FBX).
The new Ads Manager and Power Editor.
Promoted Posts.
Sponsored Stories.
Mobile Advertising.
Facebook Offers.
Facebook Reach and Analytics.
Social media best practices.
And now Custom Audiences, Look-Alike Audiences and Partner Categories.

Finally, this book describes what industry experts consider the best practices in social media marketing and how these core concepts are best applied in Facebook.

Improve Your Facebook Ad Performance Now

Learn what industry surveys reveal about online advertising response rates and how Facebook's new advertising features can radically improve performance. For example, why you should focus on reach and frequency instead of click-through-rates.

About This Book Series
This is Vol. 2 of my book series titled Facebook Master Series. The 3-part series includes the following titles:
Vol. 1: Facebook Timeline: Create Stylish Facebook Pages and Apps.
Vol. 2: Facebook Advertising: Profit Using Facebook's New Promotional Tools
Vol. 3: Facebook Privacy: Privacy, Security and Page Settings.