Pop City: Korean Popular Culture and the Selling of Place
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"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban...
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"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--
- Format:ebook
- Pages: pages
- Publication:2018
- Publisher:Cornell University Press
- Edition:
- Language:eng
- ISBN10:1501730738
- ISBN13:9781501730733
- kindle Asin:1501730738
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