It all started with the kiwifruit. And forty years later Frieda's®, Inc. is still the company that introduces America to the most unique and exotic of all produce. If you've enjoyed fresh or dried brown mushrooms, shallots, jicama, purple potatoes, sugar snap peas or Habanero chiles, then you've enjoyed just some of the specialty produce items that Frieda's introduced.

Karen Caplan, President of Frieda's, Inc. and the eldest daughter of company founder, Frieda Caplan, brings you into her mouth-watering world of Donut Peaches, spaghetti squash and fennel. Not just a collection of over 120 original recipes, The Purple Kiwi Cookbook includes useful information, tips and personal recollections on some of the world's most fascinating fruits & vegetables.

All recipes were developed in the Frieda's test kitchen under Karen's watchful eye. Not only has the book been endorsed by world-renowned chefs like GRAHAM KERR, CHARLIE TROTTER and NORMAN VAN AKEN but it has been featured in BLOOMINGDALE'S SPRING CATALOG (2001) which was mailed to over 1 million homes nationwide. The book was also a finalist in the 2001 Independent Publisher Book Awards. During the 2000 holiday season the book was featured in BETTER HOMES & GARDENS and picked up by the Associated Press in a gift guide article with a readership of over 5 million! Karen Caplan has also made a recent appearance on the TV FOOD NETWORK'S COOKING LIVE WITH SARA MOULTON.