"It's not me - it's you. You've let yourself go, so I'm letting you go too."

When Edward Middleton hears those words from Jane, his girlfriend of the past ten years, he knows he's in serious trouble. Determined to get her back, Edward must learn how to make women fancy him again. But what makes for a good boyfriend nowadays? Right now, he's the kind of man who puts the 'ex' into 'sexy'.

One thing is certain: if he's to be Jane's Mr Right, he needs to turn himself into a bit of all right. From Atkins and Botox, Edward begins working his way through the makeover alphabet. But can cuddly Teddy really become sexy Eddie? Can he rise from the ranks of discarded exes? Or has his journey of self-discovery taken him in a different direction entirely?