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Sway: The Irresistible Pull of Irrational Behavior (Hardcover)
By:
Ori Brafman
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Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Hardcover)
By:
Annie Duke
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Hooked: How to Build Habit-Forming Products (Hardcover)
By:
Nir Eyal
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Scarcity: Why Having Too Little Means So Much (Hardcover)
By:
Sendhil Mullainathan
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The Art of Thinking Clearly (Hardcover)
By:
Rolf Dobelli
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The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
By:
Charles Duhigg
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Thinking, Fast and Slow (Hardcover)
By:
Daniel Kahneman
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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible (Paperback)
By:
Brian Tracy
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Switch: How to Change Things When Change Is Hard (Hardcover)
By:
Chip Heath
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Drive: The Surprising Truth About What Motivates Us (Hardcover)
By:
Daniel H. Pink
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Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
By:
Dan Ariely
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Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
By:
Richard H. Thaler
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The Paradox of Choice: Why More Is Less (Paperback)
By:
Barry Schwartz
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The Lucifer Effect: Understanding How Good People Turn Evil (Hardcover)
By:
Philip G. Zimbardo
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The Social Animal (Paperback)
By:
Elliot Aronson
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The Power of Persuasion: How We're Bought and Sold (Paperback)
By:
Robert V. Levine
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Mindset: The New Psychology of Success (Hardcover)
By:
Carol S. Dweck
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Influence: The Psychology of Persuasion (Paperback)
By:
Robert B. Cialdini
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My first 65 years in advertising (Hardcover)
By:
Maxwell Sackheim
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The Art of Money Getting: Golden Rules for Making Money (Paperback)
By:
P.T. Barnum
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The Principles of Scientific Management (Paperback)
By:
Frederick Winslow Taylor
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The What, How, and Why of Advertising: Unknown Basics That Shape Ad Response (Masters of Marketing Secrets Book 13)
By:
John E. Kennedy
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Reason Why Advertising - Intensive Advertising (ebook)
By:
John E. Kennedy
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Breakthrough Advertising (Hardcover)
By:
Eugene M. Schwartz
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The Robert Collier Letter Book (Paperback)
By:
Robert Collier
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Scientific Advertising (Paperback)
By:
Claude C. Hopkins
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The Brilliance Breakthrough: How to Talk and Write So That People Will Never Forget You (Hardcover)
By:
Eugene M. Schwartz
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Ogilvy on Advertising (Paperback)
By:
David Ogilvy
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
By:
Joseph Sugarman
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How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
By:
Victor O. Schwab
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Tested Advertising Methods (Paperback)
By:
John Caples
