Robbie Mochrie is an Associate Professor of Economics at Heriot-Watt University, and the Director of the Economics Teaching Programme. He is the author of How to Think Like an Economist. He is a former director of the Association for the Study of Religion, Economics and Culture, where his efforts concentrated on understanding the economic structure of the market for religious services in nineteenth century Scotland. A Chartered Banker, he has worked with the Global Ethical Finance Initiative and the Market Mind Hypothesis research group on the application of virtue ethics in finance markets.