Asha Seth is the Founder of 'MissBookthief', one of India’s leading book marketing agencies. She is also the Co-founder of 'MADwick', a Mumbai-based advertising agency. She is the recipient of the prestigious 'Best Indian Book Blogger' award by Indiblogger and 'Inspiring Indian Book Bloggers' by Crossword.

Having lived in Mumbai, Bengaluru, and Delhi, Asha has spent over a decade working in advertising as Creative Director. Writing has always been her first love and her debut book 'देवदार के फूल' was published in 2023 by Rajmangal Prakashan. An artist at heart, Asha loves gardening and sculpting miniatures. She lives in Mumbai with her husband and plant babies. Reach out to her on Instagram @missbookthief_